This Privacy Notice informs you about how we process your personal data and tells you about your rights under data protection law. We process your personal data in accordance with the EU's General Data Protection Regulation (GDPR), the German Federal Data Protection Act (BDSG) and all other applicable laws. We understand how important it is to you that your privacy is protected when you use our websites and our apps. We take our duty very seriously to ensure that your data remains confidential in accordance with the applicable provisions of data protection law, as this is in our mutual interest. We use up-to-date technology to communicate with you and to protect your data.
This Privacy Notice applies to ANOVA GmbH's websites and to its apps for mobile devices. This website provides links to third-party websites (external links). These websites are the responsibility of their respective operators. If you notice that links on our website lead to websites with content that breaks the law, please inform us of this by emailing email@example.com. We will then remove these links from our website immediately. We cannot accept any responsibility for the accuracy, completeness or quality of the information provided or for it being up-to-date.
We would like to point out that transferring data over the Internet is not always secure. It is therefore not possible to ensure that data is fully protected from access by third parties.
1. Who is responsible for data processing?
Our data protection officer can be contacted at the above address or as follows:
Email address firstname.lastname@example.org
2. For which purposes and for what legal basis do we process your data?
a) When you visit our website:
When you visit our websites www.anova.de and www.deco21.de, your device's browser automatically sends information to our web server. This information is temporarily stored in a log file. During this process, the following information is collected without any action on your part until it is automatically deleted:
- IP address of the computer sending the request
- Date and time of access
- Name and URL of the file you are accessing
- Website from which you are accessing our website (referrer URL)
- The browser you are using and possibly your computer's operating system and the name of your access provider
We process this data for the following purposes:
- To ensure a stable connection to our website
- To ensure our website is easy to use
- To evaluate our system security and stability
- For further administrative purposes
- To ensure our IT systems are secure and operational
- To advertise our own training programs and other ANOVA GmbH products and for the purposes of market research and opinion polls
b) When you contact us, e. g. by email:
We collect personal data when you contact our company. If you choose to contact us using the contact form provided on our website, the type and extent of the data collected is clear from the form itself; if you decide to contact us in another way (e. g. by email), you decide by means of the content of the message you send to us the type and extent of the data you transfer to us. The data will be used exclusively for the purpose of processing your request and the necessary associated technical administration. The processing of data after you have contacted us takes places in accordance with Article 6 Paragraph 1 Sentence 1(a) GDPR on the basis of your freely given consent. The personal data we collect will be deleted automatically as soon as we have finished handling your request, provided that the matter is fully resolved and there are no statutory retention requirements. Your email address will be stored solely for the purpose of corresponding with you and will not be disclosed to third parties.
We also process your personal data for the purpose of complying with legal obligations, such as retention requirements under commercial and tax law. In such cases, the legal basis for processing is the applicable legislation in conjunction with Article 6 Paragraph 1 Sentence 1(c) GDPR.
3. To which recipients do we transfer your personal data?
Your personal data will only be transferred to third parties for the purposes listed below.
We only transfer your personal data to third parties if:
- you have given your express consent to this in accordance with Article 6 Paragraph 1 Sentence 1(a) GDPR.
- the transfer is necessary in accordance with Article 6 Paragraph 1 Sentence 1(f) GDPR for the establishment, exercise or defense of legal claims and there is no reason to believe that you have an overriding legitimate interest in your data not being disclosed.
- there is a legal obligation to transfer your data in accordance with Article 6 Paragraph 1 Sentence 1(c) GDPR
- doing so is legally permissible and, in accordance with Article 6 Paragraph 1 Sentence 1(b) GDPR, is necessary in order to fulfill the terms of a contractual relationship with you; in such cases, your data will be transferred to selected external service providers working in the field of IT operations
4. Do we transfer data outside of Europe?
We only transfer personal data to service providers or group companies located outside the European Economic Area (EEA) if the European Commission has confirmed that the third country has an adequate level of data protection or other adequate data protection guarantees (e. g. the agreement of standard contractual clauses in accordance with EU law, Privacy Shield) are in place. You can also request information by contacting us using the details provided above.
5.2 Google Analytics – Web Analytics Service
For the purpose of a needs-based design and continuing optimization of our site, we use Google Analytics, a web analytics service of Google Inc. ("Google"). Web analytics is the acquisition, collection and analysis of data about the behaviour of visitors to websites. Among others, a web analytics service collects data on from where a visitor came to the website (the so-called referrer), which pages of the website were visited or how often and how long a page of the website was accessed or how often and how long a page of the website was viewed. A web analysis is primarily used for optimizing a website and for a cost-benefit analysis. The Google Analytics component is run by Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland.
The use is based on Art. 6 Sec. 1 S. 1 lit. f GDPR. Google Analytics uses so-called "cookies", text files that are stored on your computer and allow the analysis of your use of the website. Information on the use of the website, like
- browser type and version,
- operating system in use,
- referrer URL (the previously visited page),
- anonymized IP address of the accessing computer,
- time of the server request
is transmitted to Google Analytics and saved there. The information is used to evaluate our website's usage, to gather reports on the website activities and the provide further services connected to the website usage and Internet usage for the purpose of market research and the needs-based design of this website. This information may also be conveyed to third parties, if this is legally required or insofar as third parties process this data on order.
Google observes the data protection regulations of the "US Privacy Shield" and is registered with the "US Privacy Shield" program of the US Department of Commerce. Furthermore, we have concluded an order processing contract with Google on the use of Google Analytics. By this contract, Google assures that they process the data in accordance with the General Data Protection Regulation and ensure protection of the rights of the affected person.
In no case, the IP address is connected with other data concerning the user. For the web analysis through Google Analytics, ANOVA GmbH uses the option "_gat._anonymizeIp". Through this option, the IP address of the Internet connection is shortened and anonymized by Google, if the access to our Website is made from a member state of the European Union or another state that is party to the Agreement on the European Economic Area.
The user can prevent installation of the cookies by making an appropriate setting in the browser software.
Furthermore, we use the Google Analytics reports on demographic characteristics, which use data from interest-dependent advertising by Google as well as visitor data from third parties (e. g. age, gender and interests). These data cannot be related to a particular person and can be deactivated at any time.
Further information and Google's active data protection rules can be found at https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html. Google Analytics is explained in detail at this link https://www.google.com/intl/de_de/analytics/.
5.3 Google Tag Manager
We are using the Google Tag manager on our website. The Google Tag Manager is a solution by Google Inc., which enables us to manage our website tags through a user interface. The Google Tag Manager is a cookieless domain, which does not capture or store personal data. The Google Tag Manager only enables the actuation of other tags, which might collect data. The Google Tag Manager cannot access this data. If you have performed a deactivation at domain or cookie level, this deactivation remains in force for all tracking tags that have been implemented through the Google Tag Manager.
5.4 Use of GOOGLE ADWORDS CONVERSION TRACKING
As a Google AdWords customer, we use Google conversion tracking, an analytics service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). If you accessed our website by clicking on a Google ad, Google AdWords will place a cookie on your computer known as a conversion cookie. These cookies expire after 30 days and cannot be used to identify you. If you visit certain pages on our website before the cookie has expired, Google and we can detect that someone clicked on the ad and was forwarded to our web page. A different cookie is allocated to each AdWords customer. This means that cookies cannot be tracked across the websites of AdWords customers. The information obtained with the help of the conversion cookie is used to create conversion statistics for AdWords customers who have chosen to make use of conversion tracking. This enables AdWords customers to find out the total number of users who have clicked on their ad and were forwarded to a page to which a conversion tracking tag has been added. AdWords customers do not, however, obtain any information that can be used to personally identify users.
If you do not wish to be included in the tracking, you can opt out by changing your browser settings so that cookies are not installed (deactivation). This means that you will not be included in the conversion tracking statistics.
5.5 Use of REMARKETING or the "SIMILAR AUDIENCES" feature provided by GOOGLE INC.
We may use the remarketing technology provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). This technology is used to display targeted ads on websites within the Google partner network to users who have already accessed our web pages and online services and who have already shown an interest in our company. The ads are displayed by means of cookies, which are small text files that are stored on the user's computer. These text files analyze how users behave when they visit our website so that these findings can subsequently be used for the purpose of targeted product recommendations and interest-based advertising.
If you do not wish to receive any interest-based advertising, you can stop Google from using cookies for these purposes by visiting https://support.google.com/ads/answer/7395996.
Alternatively, you can stop third-party providers from using cookies by visiting the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/understanding-online-advertising/what-are-my-options and following the opt-out instructions provided.
5.6 Use of FACEBOOK CONVERSION TRACKING
Our website may also use the visitor actions pixel provided by Facebook, Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook") to evaluate and support our online marketing campaigns. This pixel allows us to track users’ behavior after they have viewed or clicked on a Facebook ad. This enables us to collect information about the effectiveness of Facebook ads for statistical and market research purposes. The data collected in this way is anonymous, meaning that we do not receive the personal data of individual users. However, this data is stored and processed by Facebook and we can only inform you about this to the best of our knowledge. Facebook can link this data with your Facebook account and use it for its own advertising purposes in accordance with its Data Policy (http://www.facebook.com/about/privacy). You can allow Facebook and its partners to display adverts on and outside of Facebook. A cookie may also be stored on your computer for these purposes.
5.7 Use of FACEBOOK RETARGETING
5.8 Use of RETARGETING TRACKING
We may use retargeting. In the field of online marketing, retargeting refers to a process by which visitors to a website are identified using cookies and are reached again by being shown targeted ads when they visit other websites. No personal data is collected about the visitors to our website. We use temporary cookies with a validity period of 90 days for the purpose of retargeting. Like with web tracking, the data we collect for retargeting is in an anonymous form.
6. For how long do we store your data?
Our company applies the principles of data avoidance and data minimization. We therefore only store your personal data for as long as we need it to fulfill the purposes described in this Privacy Notice, in particular for the term of your contract with us or for the storage and retention periods required by law. These are stipulated in legislation such as the German Commercial Code (Handelsgesetzbuch), the German Fiscal Code (Abgabenordnung) and the German Money Laundering Act (Geldwäschegesetz). The retention periods are up to ten years. Once the specific purpose for which the data is being stored has been met or, as the case may be, these statutory periods have expired, the data in question will be routinely deleted in accordance with legal requirements.
7. What rights do you have?
You have the following rights:
- In accordance with Article 15 GDPR, you have the right to obtain access to the personal data concerning you that we are processing. In particular, you can request information about the purposes of the processing; the category of personal data concerned; the categories of recipient to whom your personal data has been or will be disclosed; the envisaged duration of storage; the existence of the right to request rectification or erasure of your personal data, to request restriction of its processing or to object to such processing; the right to lodge a complaint; the source of your data if we did not collect the data; the existence of automated decision-making, including profiling, and if applicable meaningful information about this process.
- In accordance with Article 16 GDPR, you have the right to obtain without undue delay the rectification of inaccurate personal data or the completion of incomplete personal data concerning you that is stored by us.
- In accordance with Article 17 GDPR, you have the right to obtain the erasure of personal data concerning you that is stored by us, provided that the processing is not necessary for exercising the right of freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the establishment, exercise or defense of legal claims.
- In accordance with Article 18 GDPR, you have the right to obtain restriction of processing of your personal data if the accuracy of the data is contested by you, if the processing is unlawful but you do not wish for your data to be erased, if we no longer need the personal data but you need it for the establishment, exercise or defense of legal claims or if you have objected to processing pursuant to Article 21 GDPR.
- In accordance with Article 20 GDPR, you have the right to receive in a structured, commonly used and machine-readable format the personal data that you have provided to us or to request that this personal data be transmitted to another controller.
- In accordance with Article 7 Paragraph 3 GDPR, you have the right to withdraw your consent at any time. This means that we will no longer be permitted to continue processing your data in the future if this processing was based on your consent.
- In accordance with Article 77 GDPR, you have the right to lodge a complaint with a supervisory authority. As a general rule, you can do this by contacting the supervisory authority in your habitual residence or place of work or in our place of business.
Right to object
If your personal data is being processed on the basis of legitimate interests in accordance with Article 6 Paragraph 1 Sentence 1(f) GDPR, you have the right pursuant to Article 21 GDPR to object to the processing of your personal data, provided that there are grounds for doing so that relate to your particular situation or you are objecting to processing for direct marketing purposes. In the latter case, you have a general right to object and we will implement your wishes without the need for you to state grounds relating to your particular situation. If you would like to make use of your right to withdraw consent or your right to object, please email us at email@example.com.
8. Data security
We have implemented appropriate and up-to-date technical and organizational security measures to protect data from accidental or deliberate manipulation, loss, destruction or access by unauthorized parties. Please note, however, that – as is always the case when transmitting data over the Internet – if you send us unencrypted data in a normal, unsecured email, there is the risk that this will be read or changed by unauthorized parties.
9. Validity of and changes to this Privacy Notice
This Privacy Notice is current and valid and was last updated in May 2018. Changes to our website and the services we offer as well as changes to legal or official regulations may require us to amend this Privacy Notice. The latest, up-to-date version of our Privacy Notice can be viewed, saved and printed on our website at https://www.anova.de/en/legal/data-privacy.html at any time.
If you wish to make any complaints, you may contact the data protection officer named above or a data protection supervisory authority. Our competent data protection supervisory authority is:
The Schwerin data protection authority
Rostock, October 1st, 2019